ARA Asks the Federal Trade Commission to Reference Automotive Recyclers in Green Guides
Manassas, Virginia – The Automotive Recyclers Association (ARA) recently participated in the U.S. Federal Trade Commission's (FTC) third review of its Guides for the Use of Environmental Marketing Claims ("Green Guides") and asked the FTC to specifically mention automobile recyclers in the examples provided on WHO can recover automotive parts and market them as recycled.
In previous review cycles in the mid and late 1990s, ARA supported the Guides and worked with FTC to ensure that automobile parts recovered from a salvaged or end-of-life vehicle can be described as recycled. "We commend the FTC for continuing this policy and for providing examples on what types of recovered parts warrant the recycled label," said Michael Wilson CEO.
It is to these examples, however that ARA has requested specific language be added so that the text includes "automotive recyclers or other qualified entities" as eligible to recover parts that are deemed recycled. Current language in the examples only states that automotive dealers or automotive parts dealers recover these parts.
To help marketers make truthful and substantiated environmental claims, FTC issued the Guides in 1992 and revised them in 1996 and again in 1998. Since that time, FTC believes that the extent to which marketers have expanded their promotion of the environmental attributes of their products and services called for a new review. The proposed revisions aim to respond to changes in the marketplace and help marketers avoid making unfair or deceptive environmental marketing claims.
Since 1943, ARA's members have been dedicated to the efficient removal and reuse of green automotive parts and the recycling of inoperable motor vehicles. "The suggested Guide language affirms recyclers' efforts to keep contaminants and hazardous materials out of landfills, water and air through the use of efficient recycling best management practices," said Wilson.
Today, ARA represents over 4,500 auto recycling facilities in the United States and fourteen other countries around the world. ARA members provide consumers with quality, low-cost alternatives for vehicle replacement parts, while preserving our environment for a greener tomorrow. To learn more about the Association, visit ARA online at www.a-r-a.org or call (571) 208-0428.